Does a writer need a niche? I’ve asked myself this question for a while, and everywhere I turn, there’s conversation about niche. What niche is your blog? What niche do you freelance in? The word is everywhere I turn.
I’ve noticed the most successful blogs have a niche. One example is Copyblogger. This blog teaches people how to write kick butt online content which is also referred to as content writing. Each of their posts discuss what is working for the online content market. It’s packed with valuable information.
Another highly successful website is Make A Living Writing by Carol Tice. Carol is a successful freelance writer. She earns a six figure income and her posts help writers break into paid writing careers.
What I’ve also noticed, these blogs have broad niches. I didn’t want to back myself into a corner and run out of something to say. ( My husband would think that was funny.) When you think about it, part of the blogging business is writing fresh content, and if you have pigeonholed yourself, then what do you do?
While deciding on a niche think about what you love to do, and then broaden it. I wrote a circle in the center of the page, labeled it writing, and then branched smaller circles from the middle one and so on. Before I realized it I had many topics on writing, and each smaller circle had its own topics as well. This exercise helped me realize that I don’t have to run out of fresh content. And, not only did I have ideas for posts, but I offered readers something. It might be something new to try, or another way of looking at a character, or maybe someone left a comment that sparked an idea for someone’s next bestseller.
Some people know exactly what they love to do, where their niche is, but there are many who don’t. The above exercise is a great way to start. That little circle has the potential to turn into something big.
Until Next Time…