Those two words, social media, can send chills through some authors, others feel as though it’s the life of the party and love everything about it. I have met some fantastic people through different social media avenues, but there is a flip side as well. It’s time-consuming. I’ve read many articles and blogs on what is a reasonable amount of time to spend connecting on social media, but I’ll leave that topic for another day.
Let’s take a moment to envision a scenario. You received an invite to a party, a huge social event. You purchase the proper attire, chat with your friends about who will attend and people you can’t wait to meet. And, what if you met the right person who could launch your career? This event, could mean something huge. It could change everything.
You walk into the party, grab some champagne, and meet your friend who has promised to introduce you to every person there. You’re excited, and the first person that you meet, they shake your hand and tell you how nice it is to meet you. You smile and place a business card in their hand and say, “Buy my book at Amazon.com”. They frown, and ask if you’re enjoying your evening. You reply, “Yes, this is wonderful. My book is available at Barnes and Noble too. It’s so nice to meet you.” Then, you walk off and go to the next person, to repeat the same conversation.
That scenario seems a bit absurd, and most of us would be taken off guard if that happened to us, but it happens on social media sites all the time. Wouldn’t it make more sense to actually engage in conversation and make a connection before you mention your book? Don’t get me wrong, let people know about your book that’s available, but don’t introduce yourself with “buy my book here”. It’s rude, and social media is meant for much more than just advertising. In fact, so many people are approaching others in this manner that some sites are giving the thumbs down for talking about yourself at all.
Social media is a cocktail party that uses the same etiquette as you would in person. Share your works and accomplishments, be proud of who you are, but just remember it’s not necessarily the advertising that works, it’s the connections people make that will last.
Until Next Time…