Very interesting information from Dan!
Your humble host
I don’t know if the following graphic is true or not; let’s say it is. The sample is the biggest seller of books.
That means a reader is shopping (on Amazon, most likely) in their preferred genre. Doesn’t make sense that they’d read samples on a random basis.
So I assume they are shopping their genre (or not) but THE COVER must be catching their eye or it wouldn’t be ranked so high. That means you need a professional looking cover. Is yours professional looking? Do you know how to test that?
The next highest ranked item is the blurb – pretty much can’t read a blurb without seeing the cover first. It’s hard to scan just for blurbs. The cover makes them pause to read the blurb. The blurb causes them to want more story.
Then comes the sample, because rarely would somebody read a…
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